You know you need SEO, but you're not sure where to start. Should you do it yourself? Hire an agency? What should you focus on first?
A 1-on-1 SEO strategy session gives you clarity, direction, and a custom roadmap for your specific business. Here's what to expect and how to get the most out of it.
What Is a 1-on-1 SEO Strategy Session?
It's a personalized consultation where an SEO expert analyzes your business, your market, and your current online presence, then creates a custom plan to help you rank higher and attract more customers.
What Happens During the Session
1. Discovery and Goals (15-20 minutes)
The expert will ask about:
- Your business and services
- Your target customers
- Your service area
- Your current marketing efforts
- Your goals (more leads, more revenue, specific rankings)
- Your budget and timeline
2. Current Situation Analysis (20-30 minutes)
The expert will review:
- Your website's current SEO performance
- Your Google Business Profile
- Your current rankings
- Your competitors' strategies
- Technical issues holding you back
- Content gaps and opportunities
3. Custom Strategy Presentation (30-40 minutes)
You'll get a personalized plan including:
- Which keywords to target
- What technical fixes are needed
- Content strategy recommendations
- Local SEO priorities
- Link building opportunities
- Timeline and expected results
- Budget recommendations
4. Q&A and Next Steps (10-15 minutes)
You'll have time to ask questions and discuss:
- DIY vs. hiring help
- Which tasks to prioritize
- How to implement the strategy
- What results to expect and when
What You'll Walk Away With
1. Clear Understanding of Your Current Situation
You'll know exactly where you stand: what's working, what's not, and why.
2. Custom SEO Roadmap
A step-by-step plan tailored to your business, market, and goals.
3. Keyword Strategy
The exact keywords you should target to attract your ideal customers.
4. Competitive Insights
What your competitors are doing and how to beat them.
5. Prioritized Action Items
A clear list of what to do first, second, and third.
6. Realistic Timeline
When you can expect to see results based on your market and resources.
7. Budget Guidance
How much you should invest in SEO to achieve your goals.
Who Should Get a Strategy Session?
You're a Good Fit If:
- You're new to SEO and need direction
- You've tried SEO but aren't seeing results
- You're not sure if you should DIY or hire help
- You want a second opinion on your current strategy
- You're ready to invest in SEO but need a plan first
- You're launching a new business and want to start right
You're Not a Good Fit If:
- You're not willing to invest time or money in SEO
- You want instant results (SEO takes 3-6 months)
- You're just looking for free advice with no intention to act
How to Prepare for Your Session
Before the Call:
- Write down your top 3 business goals
- List your main services
- Identify your top 3-5 competitors
- Note any specific challenges you're facing
- Have access to your website and Google Analytics (if you have it)
Questions to Ask:
- "What's the biggest issue holding my website back?"
- "How competitive is my market?"
- "What should I focus on first?"
- "Can I do this myself or should I hire help?"
- "How long until I see results?"
- "What will this cost?"
What Happens After the Session?
Option 1: DIY Implementation
You take the roadmap and implement it yourself. This works if you have the time and willingness to learn.
Option 2: Hire the Expert
You hire the expert (or their team) to implement the strategy for you. This is faster and more effective.
Option 3: Hybrid Approach
You handle some tasks yourself (like asking for reviews) and hire help for technical work and strategy.
How Much Does a Strategy Session Cost?
Prices vary, but expect to pay $200-$500 for a quality 1-on-1 session. Some agencies offer it free if you hire them afterward.
Is It Worth It?
Absolutely. A good strategy session can save you months of trial and error and thousands of dollars in wasted effort. You'll know exactly what to do and why.
Get Your Custom SEO Roadmap
If you're ready to get clarity on your SEO strategy and a custom plan for your business, we can help.
Our 1-on-1 SEO Strategy Session for Trade Businesses gives you a personalized roadmap, competitive analysis, and clear action steps to start ranking higher and attracting more customers.
Want to see where you stand before the session? Get our Site and SEO Audit for a detailed analysis of your current SEO performance.